The Tipping Point (Taped 2002)

Publisher
Little Brown

Author
Malcolm Gladwell. From 1987 to 1996, he was a reporter for The Washington Post, first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker magazine.

Central Theme
Ideas, behavior, messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us.

Overview
Tipping Point is a book about change. In particular, it presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. Epidemics behave in a very unusual and counterintuitive ways and so do social changes. Stickiness refers to the powerful retention of the change by those who became aware of it. Word of mouth is extremely important. The web is powerful but limited by peopleƒ­s increasing immunity to its anonymous and isolated quality.

Beliefs num
— they are contagious.
–little causes result in big effects.
–they happen dramatically not gradually.
–The tipping point is the magic moment an idea, trend or social behavior tips and spreads like wildfire. The law of the few suggests that small number of the right three types of people can propel a change to the tipping point. They are listed as follows.
–connectors (social butterflies).
–mavens (a Yiddish word that means knowledgeable).
–salesmen (convincers).
–A few people can make a big difference.
–Getting an idea in the mind/hands of the right people is extremely important.
–But it must be a powerful idea that sticks with those who receive it.
–Ideas that reach the tipping point start with people who are focused, passionate believers in the idea.

Questions Worth Discussing num
–Why do some great ideas reach the tipping point and others don’t?
–What is an example of a product or idea that clearly reached the tipping point and how did it happen? (ie. Harry Potter book, series)
–What is missing in your idea that should reach the tipping point?
–What does September 11 teach us about tipping points?

Provocative Quotes byline
–‘Think, for a moment, about an epidemic of measles in a kindergarten class. One child brings in the virus. It spreads to every other child in the class in a matter of days. And then, within a week or so, it completely dies out and none of the children will ever get measles again. That’s typical behavior for epidemics: they can blow up and then die out really quickly, and even the smallest change — like one child with a virus — can get them started.’
==Malcolm Gladwell, www.gladwell.com
–‘My argument is that it is also the way that change often happens in the rest of the world. Things can happen all at once, and little changes can make a huge difference.’
==Malcolm Gladwell, www.gladwell.com
–‘I like to think of it as an intellectual adventure story. It draws from psychology and sociology and epidemiology, and uses examples from the worlds of business and education and fashion and media. If I had to draw an analogy to another book, I’d say it was like Daniel Goleman’s Emotional Intelligence, in the sense that it takes theories and ideas from the social sciences and shows how they can have real relevance to our lives.’
==Malcolm Gladwell, www.gladwell.com
–‘I use the example of children’s television shows like Sesame Street and the new Nickelodeon program called Blues Clues. Both those are examples of shows that started learning epidemics in preschoolers, that turned kids onto reading and ‘infected’ them with literacy. We sometimes think of Sesame Street as purely the result of the creative genius of people like Jim Henson and Frank Oz. But the truth is that it is carefully and painstaking engineered, down to the smallest details.’
==Malcolm Gladwell, www.gladwell.com
–‘What is now obvious to me — but was not at all at the time I wrote the Tipping Point — is that we are about to enter the age of word of mouth, and that, paradoxically, all of the sophistication and wizardry and limitless access to information of the New Economy, is going to lead us to rely more and more on the very primitive kinds of social contacts.’
==Malcolm Gladwell, afterword of The Tipping Point.

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