Rory, Cheney and Kwan.

It is a slow news day and so your papers are full of filler¢â‚¬¦another day in the land of celebrity.

¢â‚¬¢ Ponder the emotional trauma of this year’s storyline rift in Gilmore Girls.

Star Lauren Graham said it wasn’t her favorite storyline, “I struggled with the idea that this character, being the parent, would go so far as to stop speaking to her daughter and not make more of an effort,” said Graham, taking a break in her trailer on the Warner Bros. lot. “We had it in bits and pieces, but it was hard for me to justify that I wouldn’t try harder, that I wouldn’t reach out more, that I could stand to be away from her for that long.”

Listen to the critic who agrees with her: “Ted Cox of the Chicago Daily Herald said “it seemed suddenly as if the characters were being manipulated to create drama, rather than allowing the drama to flow naturally out of the characters.”

Enter into the angst of the writers: “To really rock Rory’s world, we had to go to what the core of the show was and to really have them have a rift and explore what the show would be,” Sherman-Palladino said. “I know there are two camps. Personally, for me, I’ve loved the psychological implications of this year more than any other year because we’ve really gotten to do some real mother-daughter stories.”

¢â‚¬¢ Read the Cheney jokes:

Leno: “I guess the guy is going to be OK. When the ambulance got there, out of force of habit they put Cheney on the stretcher. … When people found out he shot a lawyer, his popularity is now at 92 percent.”

Get inside the emotional press conference where reporters treated the story like a Weapons of Mass Destruction cover-up:

“It was left to Mr. McClellan to handle the White House press corps Monday morning, and things did not go especially well. Just minutes into Mr. McClellan’s early briefing, the press secretary was in a verbal brawl with David Gregory of NBC, who repeatedly asked why the press corps did not learn of the Saturday shooting, which took place at 5:30 p.m. Central time, for nearly 24 hours. Mr. McClellan responded that Ms. Armstrong had informed the press corps through her local newspaper.

“Scott, that’s not the answer to the question,” Mr. Gregory said. “Come on. You’re totally ducking and weaving here.”

No, I’m not,” Mr. McClellan said.

The exchange quickly escalated after Mr. McClellan told Mr. Gregory, “The cameras aren’t on right now” and “you can do this later.” Mr.

Gregory retorted, “Don’t be a jerk to me personally.”

Mr. McClellan then said, “Calm down, David,” and Mr. Gregory shot back, “I’ll calm down when I feel like calming down.””

¢â‚¬¢ Consider the quandary of advertisers whose Swanlike celebrity, Michelle Kwan, is now the pitied duckling.

“Unless Ms. Kwan’s bubbly personality keeps endorsement deals coming, her early departure could also be bad news for her pocketbook. The 25-year-old figure skater’s lucrative contracts with Coca-Cola and Visa are near an end and marketing experts say it is now less likely she will be landing big new deals anytime soon. Coca-Cola and Visa say they had no plans to use her beyond the Olympics.

“I think the problem now is that instead of people looking at her as a gold medal winner, they’re looking at her with a little, ‘oh, I’m so sorry for her,’ ” said Bob Dorfman, the executive vice president and creative director for Pickett Advertising in San Francisco and the author of The Sports Marketers’ Scouting Report, a quarterly analysis of athletes’ endorsement potential. “You want to feel good when you look at her, but instead you’re feeling bad. So I can see some marketers turning away from her because of that.”

Why do I know who Rory is? (I have three daughters). Is an unfortunate shooting accident worthy of front-page coverage and a heated exchange at a press conference? Is Michelle Kwan a measurably different person today then she was as an advertising darling a week ago?

Are we amusing ourselves to death yet?

Yours for the pursuit of God in the company of friends, Dick Staub.

PS. And remember, “these are the best of times and the worst of times, but they are the only times we have.” (For Now).

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